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Introduction To Google Ads (AdWords) By: Rajat Kumar | 09 August, 2018

Hi everyone, in this article we are going to learn about google ads (adwords). As you all know AdWords now turn into Google Ads, Yes...

What is the Difference between SEO and PPC? By: Rajat Kumar | 25 November, 2017

Hello techies today we are making some thoughtful discussion of SEO and PPC, which is best marketing technique between SEO and PPC. In today’s world...

How to create and configure robots.txt file By: Rajat Kumar | 01 August, 2017

The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers...

Top Advanced SEO techniques checklist in 2023 By: Rajat Kumar | 30 July, 2017

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to...

Profitable bidding strategies or max CPC for keyword in PPC (AdWords & Bing Ads). By: Rajat Kumar | 28 February, 2017

Profitable bidding strategies or max CPC of keyword is very important factor in terms of profit margin of any product and service. Although we can...

What is ROI, ROAS and Conversion Value in digital marketing (or PPC). By: Rajat Kumar | 20 February, 2017

In this article we discuss about ROI (return on investment), ROAS (return on advertisement spend) and conversion cost value of product or service in digital...

Keywords Match Type in PPC for Google Ads & Bing Ads With Examples By: Rajat Kumar | 05 February, 2017

Hello techies welcome to the new exciting article about keywords match type in PPC for Google & Bing Ads. Before we go further let’s talk...