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Rajat Kumar (Tech Head)
August 09, 2018

Hi everyone, in this article we are going to learn about google ads (adwords). As you all know AdWords now turn into Google Ads, Yes adwords evolve with new name, logo and new user interface in 2018. so in this google ads series we are going to learn basics of google ads (adwords). so lets get started.

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Rajat Kumar (Tech Head)
November 25, 2017

Hello techies today we are making some thoughtful discussion of SEO and PPC, which is best marketing technique between SEO and PPC. In today’s world digital marketing is most emerging field to make your brand awareness, sales increase, ROI (return on investment), ROAS (return on ads spend), conversation rate etc.

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Rajat Kumar (Tech Head)
February 05, 2017

Hello techies welcome to the new exciting article about keywords match type in PPC for Google & Bing Ads. Before we go further let’s talk some basic needs and requirements of keywords in PPC Ads. As per the Google Ads point of view keywords need in Search network & display networks mainly to trigger your Ads as per your keyword list.

When your keyword matches a query that you have typed in search engine called search network Ads. All the search Ads work around or eligible to show based on keywords that you entered in ad group list.

You know by default keywords match type is broad match type uses by Google Ads or Bing Ads, so we have created tool for all of the match type that you may select form dropdown list as per you needs to convert into specific match type called keyword match type modifier tool.

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