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Rajat Kumar (Tech Head)
February 28, 2017

Profitable bidding strategies or max CPC of keyword is very important factor in terms of profit margin of any product and service. Although we can find some of the best methods to get profitable bidding value based on conversion cost of per click, avg. conversion value and conversion rate. By using conversion value you actually know what your ROI & ROAS is. So this is the right way to set your bid for you ads in digital marketing.

If you don’t know concept of ROI, ROAS & Conversion value, then before go further, you can read previous article about concept of ROI, ROAS & Conversion value. Because to finding profitable bidding strategies you need to have some basic knowledge of Profit Margin, Return on investment (ROI), Return on ads spend (ROAS) & Conversion value.

Without wasting any time lets jump into main requirements & needs of profitable bidding strategies.

0 Comments  |   1 Kudos   |   1,039 Views

Rajat Kumar (Tech Head)
February 20, 2017

In this article we discuss about ROI (return on investment), ROAS (return on advertisement spend) and conversion cost value of product or service in digital marketing or PPC advertisement. ROI is very important in terms of profit margin whether it is online or offline business.
Some of the questions are in your mind tickling that what does meaning of ROI & ROAS in general terms, so in the next topic we are evaluating some of the definitions & factor that affect the ROI & ROAS in digital & non-digital advertisement.

In non-digital marketing (like some: Print media, TV commercials, FM & Radios) there is so difficult to figure out what is the actual revenue or conversion cost we receiving through non-digital marketing. That’s why digital marketing is more scalable, robust, measurable, and effective in terms of revenue and conversion value of sold product and services then non-digital marketing strategies.

0 Comments  |   2 Kudos   |   1,914 Views

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